Jeto Article
Publication Design – B2B SaaS Platform
Programs used: Figma, Adobe Photoshop
Summary
Distributed Marketing at Scale is a 14-page whitepaper designed for Jeto, a B2B marketing automation platform & a client I have been working closely with. The project required translating dense technical content into a visually engaging article, balancing structured data tables and pull quotes with dynamic full-bleed photography and a cohesive two-tone brand palette of deep forest green and warm cream. Typography was structured to guide readers through complex subject matter without losing visual momentum. Layout was built in Figma, with image compositing handled in Adobe Photoshop.
Challenge & Solution
The primary hurdle was managing high-density information, specifically a complex 13-row optimization table that required clear categorization without overwhelming the reader. I also needed to source and treat diverse photography to meet the professional standards of the MERGE and Jeto brands.
I utilized a high-contrast color system and layered typography to establish a clear hierarchy, making technical sections highly scannable. To ensure a premium feel, I applied custom color grading and compositing to imagery where needed, creating a cohesive, enterprise-grade visual narrative that anchors the 14-page spread.